Viz announced that they will partner with the J-Pop Center Project to open New People. New People will be a permenant fixture in San Francisco's Japantown that focuses on Japanese popular culture. The building will cover 20,000 square feet across three stories and a basement.

New People will focus on all aspects of Japanese pop culture, including film, art,and fashion. The building will host a 143-seat, high-definition cinema dedicated to presenting Japanese films. A 2,000 square foot art gallery will host Asian-inspired artists.

A short-term rotating storefront will showcase various clothing labels from Japan, including Baby, Black Peace Now, and 6% Dokidoki. A cafe, Japanese delicatessen Delica rf-1, and a retail store will round out the New People lineup.

Viz plans to hold New People's grand opening ceremonies in August, with an all-day outdoor music and performance event. Currently, neither Viz nor the J-Pop Center Project announced specific dates or details on the event.