4Kids Reports Losses, Possible Purchase

Tags:

Tsukasa (Staff Writer) — May 12th, 2010 — 10:36
Text Size: smaller text normal text size bigger text

4Kids released its first quarter 2010 financial results on Monday, with some notable announcements.

4Kids reported a net loss of $3.5 million, as compared to the $2 million loss the company incurred in first quarter 2009. The quarter's net revenue was approximately $4.2 million, as compared to the $9.3 million in first quarter 2009. 4Kids budgeted for a $1.5 million loss.

Reasons for these losses were cited as a combination of lower than expected television and internet advertising revenues and additional costs incurred by delays in animated content production. The latter in particular came from delays in the arrival of licensed materials from new shows necessary to start the dubbing and localization process.

Decreased international broadcast sales from Dinosaur King and - which dropped $0.8 million and $0.2 million respectively - were also cited as reasons for losses, in addition to a $0.1 million decrease in Pokémon movie revenue.

Expenses decreased by approximately 41% from 2009 due to decreased personnel-related, advertising, and marketing costs. Yu-Gi-Oh! franchise revenue also increased more than 10% since this time last year. 4Kids is planning to further support and promote the brand through upcoming 10th anniversary incentives.

4Kids will also be re-branding its five-hour Saturday morning animated block on CW for the 2010-2011 season, with the tentative title "Toonzai" as they bring Dragon Ball Z Kai into the lineup. The new brand will be a "Japanese bent block," nodding in particular to the past success of Cartoon Network's Toonami programming block. Additional Japanese content will be announced for the block, which 4Kids Chairman and CEO Alfred Kahn is confident will strengthen the block's ratings and 4Kids brand, citing the company's past history of success.

4Kids will show at least five new properties at a licensing show in Las Vegas this June, and introduce a minimum of twelve shows within 2010. Eight will be "children's licenses" under 4Kids Entertainment, while four will be licensed by subsidiary 4Sight Licensing Solutions. 4Sight Licensing Solutions will reach out to broader demographics than the children-centered 4Kids label. It was not elaborated on how many of the 4Sight properties would be Japanese.

4Kids may possibly be delisted from the New York Stock Exchange.

In the report conference call, Kahn also mentioned that an unnamed third party company expressed interest in possibly acquiring 4Kids. He made no assurance that the deal will go through.