Dubbed the "Anime Network", ADV's latest endeavor outside of merely publishing anime will air anime 24 hours a day, set in blocks based on one of four genre-categories. Considering the success seen on other cable networks, such as Cartoon Network's Adult Swim, ADV is anticipating a strong market for the traditionally niche medium.

The channel was stated to air "anime and anime-related content." Though there were no details on what "anime-related content" would be shown, it makes for interesting possibilities - anime music videos, review/preview shows, and so on.

Specific details on programming and availability were not given yet, but details are expected to be released sometime in the near future. We'll be sure to let you know as soon as we know more!